How to craft your elevator speech

How to Craft a Winning Elevator Speech Courtesy of Pulse Marketing Agency

Here are a few tips to help you craft a new elevator speech, or test your current one to see if it's as good as it can be. Start by asking some questions:

  1. Who are you? Start with your name, job title, and affiliation  
  2. What do (or did) you do? Describe your organization-where, how, and whom you serve (or served).  
  3. What problems do (or did) you help solve? Explain how your audience can benefit from your service. How does it meet their needs or resolve their challenges.

With only two or three sentences to deliver your pitch, it goes without saying that you should choose your words carefully, and tailor them according to your target audience. Avoid jargon, acronyms, hyperbole, and slang. Keep your language simple and focused, and accessible to your listener. Be prepared to answer questions (which, hopefully, your speech will prompt). Research your audience ahead of time as much as you can, and arm yourself with strategic replies. Make a good impression through eye contact and a confident, but personable, tone of voice.